Define market penetration

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Marketing Basics in Business. Upper Saddle River, New Jersey: Email Email is required. Penetration pricing benefits from the influence of word-of-mouth advertising, allowing customers to spread the words of how affordable the products are prior to business increasing the prices. Market penetration can also be a measure of one company's sales as a percentage of all sales for a product. What is Customer Value? Key Points Market penetration involves focusing on selling your existing products or services into your existing markets to gain a higher market share. Examples of this strategy can be seen in the newspaper, telecoms, and cable TV industries, where the larger players now dominate.

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